Assessment of Service Quality of public Physical therapy practice based on SERVQUAL model
DOI:
https://doi.org/10.54393/tt.v2i1.23Abstract
Quality has become a major determinant in both the industrial and service sectors in order to maximize returns on investments while also contributing significantly to cost reduction. Healthcare, like other service industries, has become a highly contested and rapidly increasing service industry around the world. Objective: The objective of this study was to analyze the functional quality of services provided in the hospital departments of physical therapy in public sector. Methods: The study design was Cross Section Survey. The patients were interviewed through non-probability convenience sampling technique. The respondents were contacted in public hospital in Bahawalpur. The content of questionnaire was validated through literature and SPSS version 16.0 was used for data analysis. The results were extracted by determining patient satisfaction through patient perception and expectation gap, conclusion was drawn, suggestions and recommendations were made. Results: A total of 101 patients, among which 60 patients were male (59 %) and 41 patients were female (40%) were studied. 55 patients (54%) aged 20 to 35 years, 46 patients (45%) aged 31 to 60 years old. Maximum and minimum mean values of expectation are 3.79 in appearance and 2.71 in brochure respectively. The overall quality expectation mean is 3.25. Maximum and minimum mean values of perception are 4.29 in exceed and 1.94 in brochure respectively. The overall quality perception mean is 3.8. Conclusions: The present study concluded that patients' perception was satisfied with the physiotherapy services rendered to them. The highest level of patients’ perception was the reliability, followed by assurance, responsiveness, accessibility/affordability, tangibility, and the lowest patients ‘perception was the empathy dimension.
References
Wu I-L and Hsieh P-J. Understanding hospital innovation enabled customer-perceived quality of structure, process, and outcome care. Total Quality Management. 2011;22(2):227-41. doi: 10.1080/14783363.2010.532343.
Irfan S and Ijaz A. Comparison of service quality between private and public hospitals: Empirical evidences from Pakistan. Journal of Quality and Technology Management. 2011;7(1):1-22. doi: 10.1177%2F0971890720130105.
Ramzi M and Mohamed B. Customer loyalty and the impacts of service quality: The case of five star hotels in Jordan. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic and Management Engineering. 2010;4(7):1702-8.
Islam R. Application of SERVQUAL model in customer service of mobile operators: a study from the context of Bangladesh. European Journal of Business and Management. 2012;4(1):47-54. doi.org/10.11648/j.sjbm.20130104.15.
Pakdil F and Harwood TN. Patient satisfaction in a preoperative assessment clinic: an analysis using SERVQUAL dimensions. Total Quality Management & Business Excellence. 2005;16(1):15-30. doi:10.1080/1478336042000255622.
Randheer K, Al-Motawa AA, Vijay PJ. Measuring commuters' perception on service quality using SERVQUAL in public transportation. International Journal of Marketing Studies. 2011;3(1):21. doi.org/10.5539/ijms.v3n1p21.
Büyüközkan G, Çifçi G and Güleryüz S. Strategic analysis of healthcare service quality using fuzzy AHP methodology. Expert systems with applications. 2011;38(8):9407-24.doi: 10.1016/j.eswa.2011.01.103.
Vogeli C, Shields AE, Lee TA, Gibson TB, Marder WD and Weiss KB et al. Multiple chronic conditions: prevalence, health consequences, and implications for quality, care management, and costs. Journal of general internal medicine. 2007;22(3):391-5. doi.org/10.1007/s11606-007-0322-1.
Irfan S, Kee DMH, Waheed Qureshi R and Hussain R. Identification Of Critical Success Factors Of Tqm Implementation In Health Care Sector Of Pakistan Using Pareto Analysis Approach. Science International. 2014;26(5).
Saad Andaleeb S. Determinants of customer satisfaction with hospitals: a managerial model. International Journal of Health Care Quality Assurance. 1998;11(6):181-7.doi:10.1108/09526869810231541
Jha AK, Li Z, Orav EJ and Epstein AM. Care in US hospitals—the Hospital Quality Alliance program. New England Journal of Medicine. 2005;353(3):265-74. doi.org/10.1056/NEJMsa051249.
Shaikh BT, Mobeen N, Azam SI and Rabbani F. Using SERVQUAL for assessing and improving patient satisfaction at a rural health facility in Pakistan. East Mediterr Health J. 2008;14(2):447-56.
Veillard J, Champagne F, Klazinga N, Kazandjian V, Arah OA and Guisset A-L. A performance assessment framework for hospitals: the WHO regional office for Europe PATH project. International Journal for Quality in Health Care. 2005;17(6):487-96. doi: 10.1093/intqhc/mzi072.
Mashhadiabdol M, Sajadi SM and Talebi K. Analysis of the gap between customers’ perceptions and employees’ expectations of service quality based on fuzzy SERVQUAL logic (case study: Mofid children’s hospital in Tehran, Iran). International Journal of Services and Operations Management. 2014;17(2):119-41. doi: 10.1504/IJSOM.2014.058840.
Souca ML. SERVQUAL-Thirty years of research on service quality with implications for customer satisfaction. The Proceedings of the International Conference" Marketing-from Information to Decision"; 2011: Babes Bolyai University.
Brahmbhatt M, Baser N and Joshi N. Adaping the SERVQUAL scale to hospital services: An empirical investigation of patients ‘perceptions of service quality‖. International Journal of Multidisciplinary Research. 2011;1(8):27-42.
Rohini R and Mahadevappa B. Service quality in Bangalore hospitals-an empirical study. Journal of Services Research. 2006;6(1):59.
Zarei A, Arab M, Froushani AR, Rashidian A and Tabatabaei SMG. Service quality of private hospitals: The Iranian Patients' perspective. BMC Health Services Research. 2012;12(1):31. doi.org/10.1186/1472-6963-12-31.
Ramsaran-Fowdar RR. Identifying health care quality attributes. Journal of Health and Human Services Administration. 2005:428-43.
Çerri S. Assessing the quality of higher education services using a modified SERVQUAL scale. Annales Universitatis Apulensis: Series Oeconomica. 2012;14(2):664. doi.org/10.29302/oeconomica.2012.14.2.32.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 THE THERAPIST (Journal of Therapies & Rehabilitation Sciences)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an open-access journal and all the published articles / items are distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. For comments editor@thetherapist.com.pk